In 2006, Amelia Meneses, and Israel Meneses launched Extend Your Lashes, LLC in order to provide superior training and products to meet the demand for the new lash extension trend.

Amelia, Co-founder and CEO, a professional lash artist and esthetician, fell in love with the immediate and dramatic improvement that eyelash extensions did for her client's looks.

Israel, Co-Founder and COO, a graphic and web designer created the online shopping cart. Israel also works directly with the manufacturers to ensure that each lash, each bonding product and each piece of equipment used in the application process meets the unique needs of an eyelash extensionist.

In 2011, Because Extend Your Lashes could not be trademarked, we created and registered the DBA Minkys as our Brand.

During the Growth and Recognition phase of Minkys journey, several key elements come into play to propel our expansion and solidify Minkys position in the market. Amelia invented and patented the original Lash Tile, a simple concept that streamlined the entire application process, saving lash artists time and money!

When the demand for training got too cumbersome for Amelia, with the help of Laura Mitchel started hiring and training lash trainers from around the world. Bringing on over 30 talented lash artists to teach the Minkys way.